#dunkin – Winter not deterring iced coffee sales at Dunkin’ Donuts
February 26, 2012 in Uncategorized
#dunkin – Winter not deterring iced coffee sales at Dunkin' Donuts
January 24, 2012
Although it’s the middle of winter, iced coffee sales haven’t slowed down at Dunkin’ Donuts. According to an independent survey commissioned by the Canton, Mass.-chain, 84 percent of iced coffee fans are drinking more of the offering this winter compared to last winter.
The number is also up 86 percent from two years ago, showing an upward trending pattern for the specialty beverage.
Also, according to the survey, 77 percent of respondents claim that iced coffee makes them feel more productive at work.
A vast majority of iced coffee drinkers – 90 percent – choose the beverage because of flavor. The most popular flavors for iced coffee specifically are French Vanilla (30 percent), Mocha (27 percent), and Caramel (21 percent).
The most popular time of the day for iced coffee sales is between 10 a.m. and 2 p.m. (41 percent), followed closely by 2 p.m. to 6 p.m. (37 percent).
"As the company that serves the most iced coffee in America, we’ve seen iced coffee consumption continue to rise steadily in winter months, with iced coffee now nearly as popular as the classic cup of Dunkin’ Donuts’ hot coffee even during the coldest time of year," said John Costello, chief global marketing and innovation officer at parent company Dunkin’ Brands.
Read more about trends and statistics .