#dunkin – Winter not deterring iced coffee sales at Dunkin’ Donuts

February 26, 2012 in Uncategorized

#dunkin – Winter not deterring iced coffee sales at Dunkin' Donuts

Although it’s the middle of winter, iced coffee sales haven’t slowed down at Dunkin’ Donuts. According to an independent survey commissioned by the Canton, Mass.-chain, 84 percent of iced coffee fans are drinking more of the offering this winter compared to last winter.

The number is also up 86 percent from two years ago, showing an upward trending pattern for the specialty beverage.

Also, according to the survey, 77 percent of respondents claim that iced coffee makes them feel more productive at work.

A vast majority of iced coffee drinkers – 90 percent – choose the beverage because of flavor. The most popular flavors for iced coffee specifically are French Vanilla (30 percent), Mocha (27 percent), and Caramel (21 percent).

The most popular time of the day for iced coffee sales is between 10 a.m. and 2 p.m. (41 percent), followed closely by 2 p.m. to 6 p.m. (37 percent).

"As the company that serves the most iced coffee in America, we’ve seen iced coffee consumption continue to rise steadily in winter months, with iced coffee now nearly as popular as the classic cup of Dunkin’ Donuts’ hot coffee even during the coldest time of year," said John Costello, chief global marketing and innovation officer at parent company Dunkin’ Brands.

Read more about trends and statistics .

1 response to #dunkin – Winter not deterring iced coffee sales at Dunkin’ Donuts

  1. most of the places that you go to get iced cffoee do exactly what you say you don’t want your answer to be. The thing is that when you order a iced mocha or something like that they use expresso wich is much stronger than the cffoee. Most of the time a iced cffoee drink takes a lot of milk/cream so that aids in the cooling. So when you get your iced whatever from wherever when the ice melts its not so noticeable.I’m not sure how Dunkin Donuts does it but i would guess that you cant get a machine like that very cheep. The only way i could see your home machine getting close to that is to make it so the bottom burner doesn’t work. The cffoee needs to be hot to brew and your machine heats up the water before it is put through the grounds. So when your cffoee is fresh it will still be piping hot. You would have to wait. So I’m guess that wont work out for you.Here is what i have done in the past to make homemade iced cffoee, two options Make a pot of cffoee 1.5 -2 times as strong as you normally do and add ice. Can mix in a blender to speed up cooling.Make a pot of cffoee the night before you want to drink it and add your cream, sugar, chocolate or w/e. mix it together in a pitcher and store in fridge overnight.

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