#coffee consumption on the rise! – U.S. Retail Coffee Sales Rose 19% in 2011, SymphonyIRI Says
By Marvin G. Perez
Jan. 24 (Bloomberg) — Sales of coffee by U.S. retailers climbed 19 percent to $4.52 billion in the 52 weeks ended Dec. 25 from a year earlier, as demand increased for ground beans and single-cup packets, market researcher SymphonyIRI Group said.
The data exclude sales at Wal-Mart Stores Inc., the world’s largest retailer, as well as club and convenience stores.
About 63 percent of sales were ground coffee at $2.83 billion, followed by single-cup servings and instant coffee each at 11 percent market share, and whole beans with 7.6 percent, the figures show.
Ground-coffee sales rose 16 percent from a year earlier, single-serve sales more than doubled, while instant coffee gained 8.2 percent, according to the report.
Total units sold rose 2.1 percent from a year earlier, with single packets almost doubling from a year ago, while ground coffee sales dropped 1.7 percent and whole coffee beans declined 5.8 percent, the data show.
Prices per unit sold rose 14 percent on average from a year earlier, Chicago-based SymphonyIRI said. The U.S. is the world’s largest coffee consumer.
–Editors: Thomas Galatola, Bob Brennan
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